What users hate. Clustered.

1- and 2-star reviews grouped into themes with verbatim examples. Each cluster is a wedge a competitor could exploit.

• Excessive and intrusive ads between levels

  Users report an overwhelming number of advertisements, often appearing after every single level or game session, with durations exceeding 30 seconds and severely disrupting gameplay enjoyment.

  10

  reviews
  • “Advert after every game after the initial 5 games, which is clearly to lure you in. Absolutely ridiculous to have that many, just ruined the game for me.”
  • “A cada jogo aparece uma propaganda de 30 segundos. Um lixo isso!”
  • “I could accept ads up to 30 seconds, but waiting for a minute or more to go on playing - No! life's too short to waste time like this.”
• Repetitive content and lack of new levels

  Players complain that the game repeatedly shows the same images or levels despite claims of new content, making progression feel stagnant and frustrating.

  6

  reviews
  • “Game repeats the pictures! I was enjoying the game until the pictures started to repeat and no new content seemed to be coming up.”
  • “Once get to a certain level it just repeats old levels even though always saying new levels. It’s a con!”
  • “Too many ads, and levels repeat them selves, I read here that new levels come out every two weeks...”
• Forced ad engagement through clues

  Users accuse the game of forcing them to watch ads by requiring clue usage, especially when encountering repeated areas, suggesting manipulative monetization tactics.

  2

  reviews
  • “What a cheat. It picks a random area loads and loads of times. Then your forced to use a clue, which involves an advert. Only to see identical areas. It’s purely an advert scam.”
  • “It picks an random area loads and loads of times. Then your forced to use a clue, which involves an advert. Only to see identical areas. It’s purely an advert scam.”
• Unfair penalties during daily challenges

  Players report being penalized during daily challenges without any interaction, leading to frustration and perceived unfairness in game mechanics.

  1

  reviews
  • “I love playing this game but when playing daily challenges I’m penalised without touching the screen. Ruins its”
• Misleading data collection and privacy concerns

  Users express distrust over the app collecting personal information and sharing it with third parties, even after opting out of communications.

  1

  reviews
  • “Read the T&C — Like so many others, collecting personal information from you and share them with hundreds others, they will send you emails and texts even if you opt out.”
• High price to remove ads deemed unreasonable

  Players find the cost to remove ads (e.g., £9.99) excessive and unjustified, especially given the game's current state and repetitive nature.

  2

  reviews
  • “I’d rather waste my £9.99 on something useful rather than waste it on removing adds in a game.”
  • “Too many adds and they want us to pay bloody £9.99 just to remove adds? Is crazy to be fair.”