One-liner
A Safari extension that lets users selectively hide distracting content on social media sites like YouTube, Facebook, and Instagram without blocking the entire site.
Strengths
- Effectively hides recommended videos, comments, and reels on YouTube and Instagram to reduce time-wasting
- Preserves access to core content while removing attention-grabbing elements (e.g., 'I can still watch videos but no more endless scrolling')
- Supports multiple platforms including Gmail, Reddit, LinkedIn, and Twitter with consistent hiding options
- Offers useful extras like import/export settings and startup controls for automation
- Appeals to users who want restraint without total digital abstinence
Weaknesses
- Limited to Safari only — no Chrome or Firefox support despite broader market share
- Users report inconsistent behavior on some sites (e.g., 'Hides comments on Reddit but not on Instagram stories')
- No dark mode or accessibility improvements mentioned in reviews
- Price point of $6.99 is seen as high for a single-browser extension with limited features
- Some users note it doesn’t work after browser updates: 'After iOS update, it stopped working until I reinstalled'
Opportunities
- Build a cross-browser version (Chrome/Firefox) with identical functionality to capture wider audience
- Add AI-powered distraction detection that learns what users typically ignore over time
- Introduce a free tier with basic hiding + paid upgrade for advanced features (e.g., custom rules, analytics)
- Create a companion app or widget to track daily focus time and show progress toward goals
- Partner with productivity tools (e.g., Notion, Todoist) to auto-enable focus mode when starting tasks
Competitors
- Freedom
- Cold Turkey
- LeechBlock NG
AI-generated brief · 5/13/2026, 7:02:44 AM
