What this app is. What it isn’t. What you could build.

One-liner

A mobile app for Costco members to access digital membership cards, browse online inventory, check gas prices, and order photos—though it suffers from poor performance, inconsistent functionality, and outdated UX.

Strengths

Digital membership card integration allows quick in-store entry without physical card
Real-time gas price lookup via map-based locator is a unique and useful feature
Direct photo ordering (metal/acrylic prints, mugs) with home delivery adds convenience
Online shopping offers exclusive items not available in physical stores
High rating (4.86) suggests strong core satisfaction among loyal users despite flaws

Weaknesses

Frequent crashes and sluggish performance reported across multiple reviews: 'incredibly slow and horrible app'
Persistent issues adding Costco Anywhere Card to Apple Wallet: 'Spent hours trying to get my Costco Anywhere Card added to the Wallet'
Search function fails or returns irrelevant results: 'if you’re very lucky it might show you something vaguely similar to what you enter…'
Inconsistent login behavior: 'Can’t sign in: access denied' and 'have to sign in 7 different times to view one product'
Cake order feature hangs indefinitely: 'it just keeps spinning and never actually takes me'

Opportunities

Build a lightweight, fast alternative focused solely on search and item discovery with better UI/UX
Create a companion app that syncs with Costco’s API to provide real-time stock alerts for high-demand items
Develop a browser extension or web app that improves the online shopping experience with better filtering and price comparison
Offer a wallet-integrated card manager that supports multiple Costco cards and auto-renewal reminders
Target frustrated users by building a tool that tracks and compares online vs. in-store pricing for identical items

Build ideas

Competitors

Sam's Club App
Walmart App
Amazon App

AI-generated brief · 5/13/2026, 9:00:44 AM

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