What users hate. Clustered.

1- and 2-star reviews grouped into themes with verbatim examples. Each cluster is a wedge a competitor could exploit.

73 reviews·8 themes

Watermarks on previously purchased templates and free content
Users are outraged that watermarks have been added to templates they previously paid for or used freely, rendering their purchases unusable without a subscription.
24
reviews
- “I have used the Unfold app for years and have purchased several template bundles. I am very disappointed that there is now a watermark on templates that I have previously purchased.”
- “Watermarks on paid templates — Watermarks on paid templates”
- “Disgusting business practice — I PAID for templates and now I can’t export without a watermark anymore because Squarespace bought it.”
Forced subscription model and paywalling of core features
Core functionalities like exporting, using templates, and removing watermarks are now locked behind subscriptions, despite prior one-time purchases.
18
reviews
- “IT IS FORCING ME to upgrade to a subscription just to use basic features I once had access to.”
- “Everything behind a paywall — Looks like there might be some nice templates, but can only access maybe 4 before paying $5 monthly...”
- “Unfold altered templates that I’ve already purchased — Why is there a watermark on the template packs I’ve purchased?”
Loss of purchases and inability to restore on new devices
Users report that their in-app purchases vanish after updates or when switching devices, requiring them to repurchase content.
9
reviews
- “The new update has removed all my old purchases. I no longer can use them and have tried all the trouble shooting suggestions.”
- “Can’t restore App on new phone — I’m a little disappointed that I just bought a $26 app and my new phone will not let me load all my upgrades over.”
- “Purchases gone — The new update has removed all my old purchases. I no longer can use them...”
Poor app performance and technical bugs
Frequent crashes, freezing, slow loading, failed uploads, and export errors are reported across multiple devices and iOS versions.
10
reviews
- “Always freezes on my phone — Has amazing presets and templates but the app always lags and freezes which is annoying and not user friendly.”
- “Won’t even open — I can’t even get the app started. It just sits on a loading screen and nothing happens.”
- “Super Glitchy — I’m starting to wish I hadn’t purchased all of the frames because with this latest update the app is so glitchy.”
Broken sign-in and account sync issues
Users cannot log in with Apple ID, accounts are lost after device changes, or login attempts fail despite valid credentials.
7
reviews
- “Sign-in with Apple ID worthless — Their implementation of Sign-in with Apple ID appears completely broken; masked ID created, but when you go to login, claims the account is not found...”
- “Unfold account — So I installed unfold into my new phone and realized unfold doesn’t have log in option. I paid for sets of frame designs and I can’t use it anymore...”
- “Hard to navigate/use — Bought it but suddenly got logged out and not able to use my Apple account to sign in.”
Misleading pricing and aggressive upselling
Users report price discrepancies, misleading sales promotions, and constant push notifications to upgrade or buy additional packs.
6
reviews
- “Pricing issues — I thought, okay, maybe I will try out Plus for a year and see how it goes. The price is listed as $26.49 yet when you go to make the purchase it says that it’s on sale for 40% off…for $49.99.”
- “Dodged a bullet — Used this app for years, even bought so many of the template packs -- twice, because I changed my Apple ID. Re-download after some months and see subscription-based?”
- “Coincée avec l’application — Je me retrouve avec une application où je ne peux télécharger aucune photo, et qui refuse de se supprimer.”
User interface and usability degradation
App layout has become cluttered, confusing, and non-intuitive, with excessive pop-ups and poor navigation flow.
8
reviews
- “Horrible interface — The app used to be so easy to use but now it’s so cluttered and practically unusable.”
- “Awesome stories, Terrible UI — Love unfold, I absolutely despise this UI layout that shoves paid templates in your face...”
- “Cool EXCEPT...... — For anyone with ADHD the amount of force pop up prompts you have is entirely infuriating.”
Export limitations and poor media quality
Users cannot export videos properly, only receive PDFs, or experience severe compression leading to low-quality output.
6
reviews
- “Love the app but cannot export any pages!!! — I don’t know what happened but the only format I can export the pictures in is PDF.”
- “Video issues — Why can I not save my video collages? It’ll only save pictures...?”
- “Weird compression — I love this app. Got it before the unfortunate switch to a subscription model. ...the photos and videos get so compressed that they look so bad and low quality”

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